Consider the following statements regarding agri value-addition and food processing as instruments of conservation and livelihood generation for primary producers in India:

Statements

1. Building market linkages for indigenous and wild foods requires simultaneous demand-creation efforts — such as consumer awareness campaigns — alongside supply-side interventions, because consumer habits conditioned around conventional foods can suppress demand for nutritionally superior alternatives even when supply exists.
2. When a food enterprise creates a value chain around a traditional or wild produce, the return to the primary producer is automatically secured by market forces, making policy or institutional support for producer price-share redundant in a competitive market.